What’s the problem?
Expedia, the holiday booking company, asked us to think of a new
way to engage people when they look for hotels online. The aim was
create a tool
that would increase sales and brand awareness in a lovely 'we
trust you'
sort of way.
…in real life
Do you believe the brochure blurb you read about hotels? Of
course not.
That's why we felt it was time to provide a search 'n' book tool
that gives
it to you straight. That accurately tells you everything you
need to know
about hotels in any given area worldwide.
The creative innovation
expediahotelview.com is the result. And it's much more exciting
than the utilitarian name would suggest. We put every piece of
information on the hotels – warts, impartial reviews,
flickr photos and all – into a world first mashup with
Google, using Street View to show exactly where the hotels
are and what they look like without soft focus. Which is why, with
expediahotelview.com to help, you'd think twice before booking
the
K-Porte Inn, Dubai: 'The room smelled of sweat and stale
tobacco...'
...and the reaction
