"No dancing in the end-zone"
24 January 2012
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Dedicated surfer and keen amateur boxer, Matt Morley-Brown gets passionate about sports advertising
You can’t create credible sports campaigns if you don’t live and breathe that sport yourself. It has to be in your heart; your blood; your very soul. Throwing a few clever words and nice imagery at a subject you know little about may look pretty, but won’t convince the real fans to engage with the brand or buy the product.
Tagged under: Brand Republic,Sport,Ad